Step 1 of 5
Choose format and story
One video, one audience, one story - decide before scripting.
Plan my demo video. I will describe the product and where the video will live below. Recommend: the right length (30s hook video vs 90s standard vs 3min deep demo) with reasoning; the ONE user story to follow (a named persona with a concrete task, start to finish); and the magic moment - the single most impressive beat - with where it should land in the timeline (before 40%). List what NOT to show. PRODUCT AND PLACEMENT: [describe here]
Expected after this step
A format decision, one user story, the magic moment placement, and a cut list.
Should not happen
- ✕Starting with a logo animation and settings tour
- ✕Demoing with 'test test 123' data
- ✕Narration describing what the viewer can already see
- ✕No CTA at the end
Verify before continuing
Do not move on until every check is true. The complete button stays locked until then.
Do not continue if…
- !Starting with a logo animation and settings tour
- !Demoing with 'test test 123' data
- !Narration describing what the viewer can already see
- !No CTA at the end
If the AI messes this up
Use this when the AI fakes progress or breaks the feature. It forces a real fix.
The plan is a feature tour. Replace it with one persona completing one real task, and cut every screen that does not advance that story.