Investor Pitch Script
Write a tight investor pitch: narrative arc, numbers that matter, deck structure, and Q&A prep.
The route
5 steps to Done
- 01
Build the narrative spine
Investors buy a story about an inevitable future you own.
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Build my pitch narrative. I will describe the company below. Produce the story spine: the shift in the world that creates the opening (why now); the acute problem in a concrete scene; our insight others miss; the product as the insight embodied; evidence it works (traction, however early - framed honestly); why we win (moat logic, even nascent); and the future if we succeed. One paragraph per beat, spoken-word style, 3 minutes total read aloud. COMPANY: [describe here]
- ✓ The why-now shift opens the story
- ✓ The problem is a scene, not a stat
- ✓ Evidence framing is honest to stage
- 02
Prepare the numbers
Numbers are the credibility layer - prepare them before they are asked.
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Prepare my pitch numbers. Produce: the bottoms-up market math (who exactly pays, how many exist, price, reachable share - show the calculation); current traction metrics with honest context (absolute numbers, growth rate, cohort or retention signal if any); unit economics as known or hypothesized (clearly labeled which); the 18-month plan numbers (milestones, not hockey-stick fantasy); and the 'numbers I do not have yet' list with when I will have them. Flag any number that would not survive diligence.
- ✓ Market math is bottoms-up and shown
- ✓ Traction context is honest
- ✓ Unknown numbers are labeled, not invented
- 03
Structure the deck
Slides serve the script - one point per slide, mapped to beats.
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Structure my deck against the narrative. Produce a slide-by-slide outline (10-12 slides): for each - the single point it makes, the headline (a full assertion, not a label: 'Retention doubles after week 2', not 'Metrics'), what is shown (visual/number/demo frame), and which script beat it accompanies. Include where the live demo or product visual lands. Kill any slide that does not advance the story.
- ✓ Headlines are assertions
- ✓ Each slide makes exactly one point
- ✓ Every slide maps to a beat
- 04
Prep the hard questions
The Q&A is the real pitch - rehearse the uncomfortable ten.
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Prepare my Q&A. Produce the 10 hardest questions for THIS company (competition, 'why won't incumbent X do this', traction depth, churn, founder risk, market timing, moat, pricing, what kills this, why this team) with: the honest core answer (2-3 sentences), the trap to avoid in each, and where to bridge back to strength. Include the 'I don't know' protocol - how to answer gaps credibly. Then simulate the Q&A: ask me each question and critique my answers.
- ✓ Questions are specific to this company
- ✓ Answers concede what is true
- ✓ The rehearsal produced critiques
- 05
Craft the ask and close
End with a specific ask and a reason to move now.
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Write my ask and close. Produce: the raise amount and instrument; use of funds in 3-4 buckets with what each buys (milestones, not salaries-abstract); the milestone story ('this round gets us to X, which unlocks Y'); the closing line that ties back to the opening future; and the follow-up plan (what I send after, the data room basics list for my stage). Give me a 15-second version of the ask for hallway conversations.
- ✓ Funds map to milestones
- ✓ The close mirrors the opening
- ✓ The hallway version exists