Step 1 of 5
Design the waitlist offer
People need a reason to join now instead of waiting for launch.
Design my waitlist offer. I will describe the product below. Produce: the core promise of joining (what waitlisters get that latecomers do not - early access, founding price, limited perk, input on the roadmap); the position mechanic (numbered spots, tiers, or simple list - recommend one); the honest scarcity logic (real capacity limits or staged rollout reasoning); and the one-line pitch for the page. No fabricated urgency. MY PRODUCT: [describe here]
Expected after this step
A join-now offer with mechanic, honest scarcity, and page pitch.
Should not happen
- ✕A 'join waitlist' form that stores nothing
- ✕No reason to join before launch (why not just wait?)
- ✕Radio silence until launch, then a cold blast
- ✕Fake 'Join 10,000 others' counters
Verify before continuing
Do not move on until every check is true. The complete button stays locked until then.
Do not continue if…
- !A 'join waitlist' form that stores nothing
- !No reason to join before launch (why not just wait?)
- !Radio silence until launch, then a cold blast
- !Fake 'Join 10,000 others' counters
If the AI messes this up
Use this when the AI fakes progress or breaks the feature. It forces a real fix.
There is no reason to join early. Add a real early-joiner advantage (founding price, capacity-limited access, or roadmap influence) or the waitlist is just delayed marketing.