Landing Page Copy
Write conversion-focused landing page copy: headline, sections, social proof, CTAs, and objection handling.
The route
5 steps to Done
- 01
Define audience and message hierarchy
Copy converts one reader at a time - pick the reader first.
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Define the messaging foundation for my landing page. I will describe the product below. Produce: the ONE primary audience (specific role/situation, not 'everyone'); their top 3 pains in their own words; the primary transformation the product delivers; the message hierarchy (the one thing they must believe, then supporting points in order); and the single primary action the page drives toward. MY PRODUCT: [describe here]
- ✓ The audience is specific
- ✓ Pains are phrased as the user would say them
- ✓ One primary action is chosen
- 02
Write the hero section
The 5-second test happens here - clarity beats cleverness.
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Write my hero section. Produce: 5 headline options that state the outcome or kill the pain (under 10 words, no buzzwords, concrete); a subheadline explaining how it works in one plain sentence; the primary CTA button text (action-specific, e.g. 'Create your first invoice' not 'Get Started') plus microcopy under it removing friction (free? time? card required?); and a hero visual recommendation. Then pick the strongest headline and justify it against the 5-second test.
- ✓ Headlines are outcome/pain based
- ✓ CTA text names the action
- ✓ The winner passes the 5-second test
- 03
Write problem and solution sections
Show them you understand the pain before showing the cure.
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Write the problem and solution sections. Problem: 3-4 sentences agitating the current painful way (specific scenarios, not abstract pain), so the reader nods. Solution: introduce the product as the turn, then a 'how it works' in exactly 3 steps (verb-first, concrete, each one sentence). Then translate the top 4 features into benefit statements: 'FEATURE, which means BENEFIT' format, cutting any feature without a real benefit.
- ✓ The problem section uses specific scenarios
- ✓ How-it-works is exactly 3 verb-first steps
- ✓ Every feature has a 'which means'
- 04
Write proof, pricing, and FAQ
Trust and objections decide the conversion - handle both.
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Write the trust sections. Social proof: realistic testimonial structure (what to ask users for; placeholder frames labeled clearly if none exist yet - never fake names) plus any honest numbers we have (users, items processed). Pricing: plan copy that anchors value (what each plan lets you DO), with the recommended plan flagged. FAQ: the top 6 real objections (price, time, trust, switching, technical fit, 'will it work for my case') answered honestly in 2-3 sentences each.
- ✓ No fabricated testimonials
- ✓ Plans describe what you can do
- ✓ FAQ answers the real objections
- 05
Final pass: CTAs, flow, and the read-aloud test
Tighten the page into one continuous persuasive path.
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Do the final copy pass on the assembled page. Requirements: place CTAs after the hero, mid-page, and at the end (varying text, same action); check the narrative flow top to bottom (each section earns the next); run the read-aloud test and cut every sentence that sounds unnatural spoken; kill remaining buzzwords and vague claims; verify a cold reader can answer 'what is it, who is it for, what do I do next' in 5 seconds. Deliver the final full-page copy document.
- ✓ Three CTAs placed with varied text
- ✓ No buzzwords remain
- ✓ The 5-second test passes on the final version