Step 1 of 5
Define audience and message hierarchy
Copy converts one reader at a time - pick the reader first.
Define the messaging foundation for my landing page. I will describe the product below. Produce: the ONE primary audience (specific role/situation, not 'everyone'); their top 3 pains in their own words; the primary transformation the product delivers; the message hierarchy (the one thing they must believe, then supporting points in order); and the single primary action the page drives toward. MY PRODUCT: [describe here]
Expected after this step
A one-audience messaging foundation with hierarchy and primary action.
Should not happen
- ✕Headlines describing the category instead of the outcome
- ✕Feature lists with no benefit translation
- ✕'Get Started' buttons with no context
- ✕Copy that addresses three audiences and convinces none
Verify before continuing
Do not move on until every check is true. The complete button stays locked until then.
Do not continue if…
- !Headlines describing the category instead of the outcome
- !Feature lists with no benefit translation
- !'Get Started' buttons with no context
- !Copy that addresses three audiences and convinces none
If the AI messes this up
Use this when the AI fakes progress or breaks the feature. It forces a real fix.
The foundation targets multiple audiences. Choose the single highest-value reader and rewrite the pains and hierarchy for them alone.