Press/Announcement Page
Create an announcement page and press kit that makes your launch easy to cover and share.
The route
5 steps to Done
- 01
Find the story angle
Coverage needs a story - the announcement is not the story.
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Find the press angle for my announcement. I will describe the launch/milestone below. Produce 3 candidate angles (e.g. the why-now trend it rides, the against-the-grain decision, the human origin, the surprising number) each with: the one-line pitch, why an outsider would care, and the strongest supporting fact. Recommend one primary angle and explain the choice. MY ANNOUNCEMENT: [describe here]
- ✓ Each angle passes 'why would a stranger care'
- ✓ Supporting facts are concrete
- ✓ One angle is chosen
- 02
Write the announcement
Story structure: hook, context, what is new, proof, what is next.
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Write my announcement post using the chosen angle. Structure: a hook paragraph (the tension or change); context (the problem as people experience it); what we are announcing (concrete: what it does, who it is for, price/availability); proof (numbers, early user results, or an honest 'early but real' note); founder quote (1-2 sentences, human, no corporate-speak); what is next; and a call to action. 400-600 words, zero cliches, every claim accurate.
- ✓ The hook leads with tension, not 'we're excited'
- ✓ All facts are verifiable
- ✓ The founder quote sounds human
- 03
Build the press kit
Remove every reason a writer would have to email you.
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Build my press kit contents. Produce: the boilerplate (2-3 sentences describing the company/product); a facts sheet (founded, founders, location, pricing, availability, key numbers, one-line description); a quotes bank (3 founder quotes on different themes); the asset list to prepare (logo variants, product screenshots with captions, founder photo) with file specs; and 3 suggested headlines writers could use. Package it as a single page structure.
- ✓ The facts sheet answers the basics
- ✓ Assets are specified with captions
- ✓ Quotes cover distinct themes
- 04
Ship the shareable page
The page must look right everywhere it lands.
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Implement the announcement page. Requirements: the announcement post at the top, press kit section below; a prominent contact for press inquiries; correct meta title/description and OG/Twitter tags with a proper share image so links preview well on X, LinkedIn, and Slack; fast load; mobile clean; a plain-text copy button for the boilerplate and facts. Verify the share preview with a card validator or by pasting the link into a chat.
- ✓ OG image and text render in share previews
- ✓ Press contact is visible
- ✓ Boilerplate has a copy button
- 05
Write the pitch email
The last mile: a short pitch that makes covering you easy.
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Write my press pitch email. Requirements: subject line stating the story angle (not 'Launch announcement'); a first line personalized to the writer's beat (slot to customize); the story in 2-3 sentences using the angle; why now; the link to the announcement page ('everything you need is here'); an offer for founder access/quotes; under 120 words. Provide 3 subject line options and a variant for newsletters versus journalists.
- ✓ The subject line carries the angle
- ✓ There is a personalization slot
- ✓ It links to the page instead of attaching everything