Step 1 of 5
Find the story angle
Coverage needs a story - the announcement is not the story.
Find the press angle for my announcement. I will describe the launch/milestone below. Produce 3 candidate angles (e.g. the why-now trend it rides, the against-the-grain decision, the human origin, the surprising number) each with: the one-line pitch, why an outsider would care, and the strongest supporting fact. Recommend one primary angle and explain the choice. MY ANNOUNCEMENT: [describe here]
Expected after this step
Three angles with outsider appeal, one recommended.
Should not happen
- ✕A wall of features with no narrative
- ✕Missing basic facts (founded when, by whom, pricing)
- ✕Broken or missing OG images when shared
- ✕Pitch emails that bury the story
Verify before continuing
Do not move on until every check is true. The complete button stays locked until then.
Do not continue if…
- !A wall of features with no narrative
- !Missing basic facts (founded when, by whom, pricing)
- !Broken or missing OG images when shared
- !Pitch emails that bury the story
If the AI messes this up
Use this when the AI fakes progress or breaks the feature. It forces a real fix.
The angles are 'we launched a product'. Reframe around tension: what changed in the world, what everyone gets wrong, or what surprising thing the numbers show.