Step 1 of 5
Design the plan structure
Plans are product strategy - structure before styling.
Design my plan structure. I will describe the product and users below. Produce: 2-3 plans (including free tier decision with reasoning); the ONE primary value metric that scales across plans (users understand it: items, seats, volume); what each plan includes and its price with the logic; which plan is recommended and why; and the upgrade trigger - the moment a user outgrows each plan. MY PRODUCT: [describe here]
Expected after this step
A plan structure with value metric, prices, recommended plan, and upgrade triggers.
Should not happen
- ✕Feature-matrix walls nobody reads
- ✕Plans differentiated on internals users do not understand
- ✕'Contact us' as the only CTA
- ✕Displayed limits the product never enforces
Verify before continuing
Do not move on until every check is true. The complete button stays locked until then.
Do not continue if…
- !Feature-matrix walls nobody reads
- !Plans differentiated on internals users do not understand
- !'Contact us' as the only CTA
- !Displayed limits the product never enforces
If the AI messes this up
Use this when the AI fakes progress or breaks the feature. It forces a real fix.
Plans differ on internals users cannot evaluate. Re-differentiate on the primary value metric and move technical details out of the decision.