Step 1 of 5
Nail the positioning
Everything else derives from a sharp problem/outcome statement.
Develop the Product Hunt positioning for my product. I will paste what my product does below. Produce: the core problem in one sentence from the user's perspective; the outcome promise in one sentence; three tagline options under 60 characters (no 'best way to' cliches); a 260-character description leading with the problem; and the single differentiator versus the obvious alternative. Ask me clarifying questions if my input is too vague. MY PRODUCT: [describe your product here]
Expected after this step
Sharp positioning: problem, outcome, three taglines, short description, differentiator.
Should not happen
- ✕Generic taglines like 'The best way to X'
- ✕Launching with placeholder screenshots
- ✕No plan for responding to comments
- ✕Ignoring the first-hours momentum window
Verify before continuing
Do not move on until every check is true. The complete button stays locked until then.
Do not continue if…
- !Generic taglines like 'The best way to X'
- !Launching with placeholder screenshots
- !No plan for responding to comments
- !Ignoring the first-hours momentum window
If the AI messes this up
Use this when the AI fakes progress or breaks the feature. It forces a real fix.
The taglines are generic cliches. Rewrite them to name the specific problem or outcome, and cut any phrase that could describe a hundred products.