Step 1 of 5
Define content pillars
Pillars make content repeatable instead of random.
Define TikTok content pillars for my product. I will describe the product and audience below. Produce 3-4 pillars (e.g. problem demos, build-in-public, tips for the audience, before/after transformations), each with: why it fits this audience, 5 example video ideas, and the emotion it targets (curiosity, frustration relief, aspiration). Rank pillars by expected effort-to-impact. MY PRODUCT AND AUDIENCE: [describe here]
Expected after this step
3-4 justified pillars with 5 ideas each, ranked.
Should not happen
- ✕Generic 'day in the life' content with no product tie
- ✕Hooks that take 10 seconds to get going
- ✕Unfilmable scripts requiring a production crew
- ✕Posting randomly with no review loop
Verify before continuing
Do not move on until every check is true. The complete button stays locked until then.
Do not continue if…
- !Generic 'day in the life' content with no product tie
- !Hooks that take 10 seconds to get going
- !Unfilmable scripts requiring a production crew
- !Posting randomly with no review loop
If the AI messes this up
Use this when the AI fakes progress or breaks the feature. It forces a real fix.
The pillars are generic content-marketing categories. Rebuild them around this product's specific audience pains and the moments the product visibly wins.